28 September 2009

KrvKurva / InteractCreative

Since 2005, Jorge Moita created and developed a studio and a production system based in the Women´s Jail of Tires, Portugal.
The project gained immediate international, and inside the Minister of Justice, recognition and profile, giving birth to a range of high-end ethos products, developed in a low-tech environment,
and making evidence of the challenges designers, companies and society can experience in the turn of the Century.
The project provided a social eco, far behind bars, from the workers to other Jails and into the community of design,and made possible projects that ranged from commissions to pieces and complete collections on special request.
Working for the "Federation Française du Prêt-a-Porter", the Who´s Next Paris and Premiere Classe Paris, the Gulbenkian Foundation, the Saint-Petersburg Hermitage Foundation,
The Serralves Foundation, with Benedita Feijó the Portuguese Presidency, and Portuguese tourism, to Cultural Centre of Belem, in ongoing product developments,to collaborations and partnerships with some of the most high profile designers and brands in the international scene, such as Marcel Wanders, and his MOOOI company with Selfridges, Issey Miyake, Making Things, "Marie de Puteaux Paris", London, Swarovski for Bread & Butter, Nissan for Qasqai, "Soporcel, Be Part of the Solution" ,the Damn Magazine Design Cork, etc.

To the usual collaborations between Jorge Moita and other studios, designers, artists, and a range of other creatives, and trendsetterslike Peter Saville Associates, Joana Vasconcelos, Craig Feinberg, Musa DesignCollective, Benedita Feijó, Helena Almeida, Pieke Bergmans, Pierre FichéFeaux, to name a few,in more than 40 Editions of the La.Ga bag, -30% bag, anotherbag™, Twisted, a_ collections etc.
From designing Fabrics, to clothing, finished containers of the Portuguese re-invented and branded innovation status.
That made this Jail Studio an international case study and made Krv Kurva Design a Premium Brand in trade fairs with agents and representatives in more than 11 different countries,
selling in some of the most representative stores and galleries around the world.

In a year that celebrates the new protocol developed by Jorge Moita, aproved and recognize with the Portuguese Minister ofJustice, and after the interest of MoMA NY,ready to introduce some of these projects and ethos in a major exhibition next year,The Studio has open one of the most important doors to other designer´s for a real difference and a real challenge, developing ideas with Krv Kurva Design,and integrated this studio and his questions. Bringing a new collection art directed by Krv Kurva, questioning the limits of design/art/craft and most of all; modern ethos,of design in production and society features.